Cosmopolitan Deconstruction

Q Deconstruction

Kerrang! Deconstruction

Q Fact File

Whilst studying the alternate music based magazine Q it was harder to pin-point the exact genre of the magazine becuase it changes each month and every issue features a variety of different types. However, the target audience is easier to notice due to the layout of the magazine and the mode of address. The language used is eloquent but has a colloquial nauture to it. It illustrates the older generation being targeted because it includes adult humour - mature but comical. It invites the audience in by featuring artists and celebrities that the older generation are likely to know. The adverts are many such as make-up, Jack Daniels (Whiskey), Madonna/Ed Sheeran tickets - thus illustrating the fact they are targeted at not only both genders, but different genres of music and interests.  

Kerrang! Fact File

While studying the music based magazine Kerrang! I noticed how obvious the target audience of 14 - 17 (16 - 25) multi gender, rock genre music was. The front cover displays the rock band called Mastadon whose appearance illustrates the fact they are within the genre of rock/punk/emo. The masthead is presented in such a way that it suggests a 'punk' nature to the magazine. The strapline then also matches the theme of the target audience due to the use of bold, bright text and sharp colours that put together usually represent danger - again, emphasising the genre. The adverts are all linked to the same genre (console games that feature tattoos, violence, both that fit they stereotype of 'rockers').

IPC Media Research and Findings

Woman's Lifestyle:

Chat - Price 80p
Chat - It's Fate - £1.95
Essentials - Monthly - £2.70
InStyle - Monthly - £3.60
Look - Weekly - £1.60
Marie Claire - Monthly - £3.50
Now - Weekly - £1.40
Pick Me UP - Weekly - 70p
Woman - Weekly - 92p
Woman's Own - Weekly - 92p
Woman&home - Monthly - £3.60

Men's Lifestyle:

Nuts - Weekly - £1.70

Music & Entertainment (SPECIALIST/NICHE):

25 Beautiful Homes - 13 issues per year - £3.60
Amateur Gardening - Weekly - £1.90
Amateur Photographer - Weekly - £2.50
Angler's Male - Weekly - £1.70
Beautiful Kitchens - 10 issues per year - £3.99
Chat Passion - £1.85
Country Homes & Interiors - Monthly - £3.70
Country Life - Weekly - £3.20
Cycle Sport - Monthly - £4.10
Cycling Active - Monthly - £3.99
Cycling Weekly - Weekly - £3.99
Decanter - Monthly - £3.95
Boatbuilder - 6 issues per year - Subscription only
Eventing - Monthly - £3.95
Golf Monthly - Monthly - £4.10
Goodtoknow Recipes - Monthly - £2.20
Homes & Gardens - Monthly - £3.70
Horse - Monthly - £3.60
Horse + Hound - Weekly - £2.40
IBI - 7 issues per year - Subscription only
Ideal Home - Monthly - £3.20
Livingetc - Monthly - £3.70
Motor Boat and Yatching - Monthly - £4.50
Motor Boats - Monthly - £4.40
MBR - Monthly - £4.25
NME - Weekly - £2.30
Practical Boat Owner - Monthly - £4.10
Rugby World - Monthly - £4.00
Shooting Gazette - Monthly - £3.75
Shooting Times - Weekly - £2.20
Soaplife - Fortnightly - £1.60 (specialist but high circulation)
Sporting Gun - Monthly - £3.50
Style at Home - Monthly - £1.99
The Field - Monthly - £4.00
TV  & Satellite Week - Weekly - £1.30 (specialist but high circulation)
TV Easy - Weekly - 49p (specialist but high circulation)
TVTimes - Weekly - £1.10 (specialist but high circulation)
Uncut - Monthly - £4.50
VolksWorld - 13 issues per year - £4.20
What Digital Camera - Monthly - £3.99
What's on TV - Weekly  - 49p (specialist but high circulation)
World Soccer - Monthly - £3.80
Yatching - Monthly - £4.30
Yatching World - Monthly - £4.50

Most magazines published by IPC Media also have an online website that offers subsitutes to the magazine or extra.

IPC Media Timeline