Kerrang! Fact File

While studying the music based magazine Kerrang! I noticed how obvious the target audience of 14 - 17 (16 - 25) multi gender, rock genre music was. The front cover displays the rock band called Mastadon whose appearance illustrates the fact they are within the genre of rock/punk/emo. The masthead is presented in such a way that it suggests a 'punk' nature to the magazine. The strapline then also matches the theme of the target audience due to the use of bold, bright text and sharp colours that put together usually represent danger - again, emphasising the genre. The adverts are all linked to the same genre (console games that feature tattoos, violence, both that fit they stereotype of 'rockers').