The masthead of NME immediately sets the house style of the magazine. The bold colours of red, white and black compliment each other brilliantly for this particular genre of magazine. The colours are very specific and sharp and the double outline of the letters emphasises the crudeness of the letters. The playful font style and colour signifies the fact that the target audience is the younger generation of 15 - 19.
The sharpness of the masthead makes the magazine recognizable and memorable for the audience so they can then help the magazine be promoted. The specific colours, the specifc style and the specifc placement at the top left corner of the magazine is all NME's trademark - an identity - that no other magazine has.
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