The bright, striking fuschia pink colour of the masthead signifies the typical woman's lifestyle magazine - featuring fashion, beauty, health, celebrity gossip and men. The name InStyle is directly relevant to the magazine considering it is a fashion based magazine. The middle of the masthead is covered by a member of a girl band Girls Aloud. The fact that a section of the brand name is covered suggests the producers are confident in the popularity of the magazine in the sense that they know it is well-known and recognized; therefore, despite the fact the name cannot be fully seen, the audience will know exactly what magazine it is simply from the font and style of the masthead.
The house style is incredibly simple - pink and white - however effective. The pink gives the masthead a bold and eye-catching appearance but it is not too shocking. This is due to the juxtapostition of the colour white - symbolising a calm and rational woman. The two colours together work well in selling the product.
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